These terms all refer to immersive technologies, but they serve different purposes:

- Virtual Reality (VR) replaces the real world with a fully digital one. Users wear a headset that blocks out their surroundings and places them in a simulated environment, ideal for training, virtual product walkthroughs, or immersive storytelling.

- Augmented Reality (AR) adds digital elements to the real world, typically viewed through a phone or tablet.

- Mixed Reality (MR) blends digital content into the physical space around you. These digital elements are spatially aware, they appear fixed in place and can interact with your surroundings.

- Extended Reality (XR) is a collective term for all of the above.

At Vision Strike Studios (VSS), we work with clients to determine which format best supports their objectives, whether it’s immersive product demos, training, or storytelling. Our product, PodiumXR, is designed specifically for Mixed Reality product showcasing, allowing clients to demonstrate full-scale products in real-world environments.

Absolutely. VSS specialises in building immersive product demos tailored for trade shows and exhibitions.

Our PodiumXR platform allows businesses to showcase products in a Mixed Reality environment, giving attendees the ability to walk around, explore, and interact with virtual products at full scale. We can provide development, hardware, setup, and on-site support to ensure your demo runs smoothly and creates maximum impact.

Not anymore. Standalone headsets like the Meta Quest 3 are powerful, affordable, and require no external PC. VSS designs solutions that run efficiently on these devices. For events or short-term projects, we offer headset rental alongside our PodiumXR platform, so there’s no need for large upfront hardware costs.

Yes entirely. At VSS, we tailor every experience to your specific needs. Whether you're in engineering, healthcare, education, or defence, we adapt the content, interface, and functionality accordingly. Our PodiumXR tool, for example, can display complex machinery, medical devices, or product catalogues in a Mixed Reality setting.

XR enables experiential learning, offering repeatable, safe environments for onboarding or upskilling. VSS has delivered simulations for hands-on training, including remote or hazardous scenarios. With PodiumXR, product and process training can be done in a realistic MR environment without the need for physical equipment.

Smaller businesses can benefit greatly. VSS works with SMEs to deliver cost-effective XR solutions that provide tangible results. With tools like PodiumXR and our flexible development options, we make high-impact immersive technology accessible regardless of company size.